Skype’s Click and Call plug-in highlights Skype contacts and phone numbers on most websites. Simply click on the number to call it with Skype.
Click to call with Skype allows millions of users to call businesses for free, using Skype, with just one click. This allows advertisers to attract new customers - by driving calls in a highly efficient and measurable way.
Participating advertisers’ phone numbers are highlighted with a blue Free call button across the web where the phone number is displayed. When a Skype user clicks the button, the Skype software launches and the call is connected. The call is free for the user because the advertiser has already paid for it.